If you have been aware of your surroundings, you might have noticed the “mysterious” posters at the bus stops. The brand name was not revealed but it says “Roasted Sensation heading for Singapore! Watch this space!” (I did twitpic on it few days back). And so when I met the gorgeous people behind it , I was ecstatic to be invited to be amongst the honoured few to get a taste of it!
Reached the Suntec city branch at 2pm on the dot, the place was bustled with the bloggers. I can feel the enthusiastic charms of the whole mystery. We were not told about the “hush hush” product but nevertheless, I am ready to embrace the surprise.
The bloggers were a different bunch than the ones I met previously, in insing contest. There was even a joke about bloggers having its own “ethnic groupie”. Luckily, I am a “floater” and I enjoyed meeting various groupies.
As the mystery product was being revealed, the hype vibes was heightened and everyone seems to be in their “blogging” world. Some were tweeting,facebooking and all the gadgets-cameras etc pop up. And do not be taken in by their youthful looks…they seems experienced enough to handle the DSLRs and many more gadgets that I myself aren’t familiar with.
This is the moment, I feel so at ease. Eating with food bloggers, we are not worried about taking our own sweet time to pose or arrange the products to create the best for our blogs. Thus having the food left in the cold, posing itself confidently…was a norm that day.
In fact, I was the first one to eat the food amongst them. The rest are still snapping away, dissecting its little food project and composing the best food shot. I can feel the passion in every action. I feel belonged (haha! Often, everyone who eats with me will get impatient cos I take time to take shots and compose the blog in my mind…till at times, food gets cold..sorry!)
As I unravel its white packaging. I took a quick snarly CHOMP! Since, I was the first one eating, the KFC management (and groupM) eyes were on me. Looking for reactions or probably any signs of fascination.
The oat bran dusted bran bun was soft and in between the thick oven grilled skinless boneless chicken thigh fillets marinated in the KFC signature marinade was the sliced tomatoes and shredded lettuce covered in creamy mayonnaise. First impression? Hmm…interesting. Second bite revealed the tasty marinade’s own identity and its subtle spicyness.
It was unlike any burgers that I have tasted. For sure, 2-3 bites, I can almost recognise it as a KFC product even if I was blindfolded. There was a distinctive KFC-ness in the marinade. I believe the closest, I can think of… is the KFC spicy chicken batter. It is slightly similar with its spicyness much toned down and difference is that it is boneless and juicy.
The mayonnaise might cloud the real taste of marinade so, you might prefer having it without the mayonnaise. But I reckon Singaporeans on a whole love mayonnaise on everything (or perhaps, I was referring to my nearest community..watching them ordering Roti John, Sotong youtiao, fries… with wicked dollops of mayonaise sauce and all that)
Overall, it’s a good effort from KFC to create a healthy version of Chicken burger instead of the norm deep fried patties. I heard that KFC have launched similar burgers in various countries e.g France, China and Korea and they all love it!
What’s my fellow bloggers’ reactions? See the smiling chirpy faces and you will know the answer….
We were then rewarded with the delicious yummy Portuguese egg tarts (recipe really originates from one of the popular bakery in Macau). Yum!
After taking a group photo together, we all leave happily ever after…with tummy full of KFC goodness. The end.
But wait….with a $10 food voucher (thks KFC!) , again, I was back for the second helping of roasta burger with my makan buddy. We ordered the Roasta buddy meal cost $11.90 (so I just need to top up $1.90). The set consist of 2 small mashed potatoes, 2 small coleslaw, 1 roasta burger, 2 pieces of fried chicken (spicy or original) and 2 small drinks.
Definitely, the roasta burger fills me up with its big,tender juicy chicken fillet. With this promo, I do not mind having it with my buddy again…So what are you waiting for? Grab that buddy meal today! (Promo will last till 23.11.2010)
Fyi-Roasta Burger will be included in the delivery menu on the 19th of October 2010.
To KFC for this delicious invite (especially to Wendy who answers my “creepy”questions continuously) , GroupM for the enjoyable experience and not forgetting fellow bloggers -we meet,eat and burp together and leave as friends.And especially to Thomas (City Square Branch KFC staff who enthusiastically clear my table upteen times and greeting the customers who enter and exit in his own chirpy way. I have not seen a staff as enthusiastic as him. Good job!This whole experience and KFC meet up is so cool!
Ok, and unofficially without them, I wouldn’t be able to blog on time : To Mama Mia for this laptop (it don’t matter if the laptop is a blast from the past, at least, I can retrain myself to use IE 6 *wink) and McD for the free wifi.
Disclaimer: Food featured are subject to my personal taste. I hold no responsibility for your body’s gastronomical adventure.All food shown are either from Halal-certified or Muslim owned establishments(with no liquour/alcoholic beverages).I will try my utmost best to update and maintain the relevant information shown,insya-Allah…but your body,your responsibility.Do ensure that the Halal-certificates are up-to-date,renewed (not expired) and displayed promptly before ordering/consuming. If in doubt,always ask the staff with a smile.Remember: Use ur senses especially your heart.But mainly, ask your iman (faith). Don’t assume: A headdress/scarf lady is not equal to HALAL. “No pork no lard” signage is not equal to HALAL. A crescent moon and star symbol is not equal to HALAL. Not all Mediterranean (e.g Turkish kebab), Malaysian, Indonesian cuisines (especially Nasi Padang food) is HALAL. Whatever franchise that is HALAL in Malaysia,Indonesia or in any muslim country does not mean it is HALAL in Singapore or anywhere else. Your body,your responsibility, check its HALAL authenticity. More on disclaimer?Thank you for your kind attention.