Ramadan 2010-Heng's Cake Shop (wholesale)

Country: Singapore
Food: Sponsored

What am I doing at this Blk 23 Defu Lane 10 in this chilling drizzly morning? Im not sure either.

Im kinda feigning ignorance to my appointment book. Its bustling with appointments (alhamdulillah),Im happy,belly-full… but it’s weather of cool lazyness makes me very sleepy and I have an appointment with an wholesale bakery which is Halal certified. Which further enhance my sleepy mood cos Im fasting, so I can only smile at all the products *grin…but nevertheless for the sake of good food, I shall not disappoint anyone especially the food, I’m here!


Luckily, the venue wasn’t as hard to locate as I imagined. I didn’t drive today just feel like being a public commuter. I stopped at Hougang Ave 1 bustop and stroll into Defu lane. In that area,there are also many rows of wholesales products from peanuts to crackers and furniture and stuff. I would love to go snoop in every one of those rows but it’s a chilly drizzly morning, I’m having cold feet.(literally) Eh,but seriously..Hari Raya is approaching right? And to save money what better ways than to shop wholesale? You dont have to buy lots just know where to buy them. And this area has many products that are cheap. Seriously, bring your grandma, mama and your hubby down!

Arrived unexpectedly early. I hear a distant chirpy chatter from a nearby row. I looked…aah..here it is “Heng’s Cake Shop”. I expected a whiff of bread baking or something to tingle my nose but none of that. I cannot detect anything in the air unless I step into the cake shop itself. If u wander aimlessly around here, I bet you will not even notice there is a bakery nearby. I guess, the smell is either disguised by the drizzling rain or perhaps, it’s “naturally disguised” to protect its identity from the “nosey” shoppers like me *laughs

Anyway, my presence was warmly embraced by the staff. My eyes swiftly move from side to centre to the back of the bakery. Looking adoringly at the golden muffins freshly baked…I realised …oopss..Im fasting…so no drooling is allowed *licking the droolz.

Khim is the in-charge at the moment and while she busily attend to her phone/fax and staff, she did not fail to neglect me when I profusely bombard her with endless questions. I noticed the year was embossed in the brochures given. 1977, WOW! That was about 33 years ago?!! This bakery has withstand the test of time.I wonder what is its secret?

Ivy,a sassy lady,(who looked younger than her age) is the owner.She appeared and continued with the orientation of their products. And irregardless of who is the boss, she cheerfully join in with her staff in packing and labelling their products. And she sure know how to work fast! I enjoyed their company,its like one happy family.

Heng’s cake shop specialises in muffins. They have 4 types of flavours -Banana, Butter,Chocolate and Pandan. And in festive season like the Hari Raya and Chinese New Year,they have Lapis Cake. These lapis cakes are baked fresh even in the busy moments of Chinese New Year, they will baked in the last week before Chinese New Year to ensure its freshness unlike some bakeries who baked much earlier and store them.

The only thing that kinda troubled me is that the minimum order for Kek Lapis is 20 boxes. One box cost about $26. And these Lapis cakes are so special that you can only get it here and not in any other supermarkets (who bought from them e.g NTUC and CARREFOUR). But one can understand the reason behind it-they are operating large scales and all that, gigantic trays, gigantic ovens…. So if you wanna try out their KEK LAPIS, gather around your friends and families and book that 20 boxes of KEK LAPIS or more. And one thing, Ivy emphasized, they are SINGAPORE made. Hmm, I like that.

The muffins are still warm to my touch as they present to me. I think its packaging reminisces the good old indian shop whereby one buy a hot teh tarik (hand pulled milk tea) and in his/her own time, savour these muffins/cakeslice by dipping them in the hot tea or just savour it on its own. Its even shiok when the weather is cool and you feel like hibernating in sleep….

Again, I can only stare and pinch here and there. I noticed the squarish cake is more dense ,more “moisturize” than the others.And when I brought it back home, my auntie was in delight cos that was one of her favourite. You should see her almost jumping in joy. (Again, I wonder whether its the cold weather or the fasting month that causes us to react jubilantly happy upon seeing food but I suspect its the quality that they determinedly served which notoriously kept its place in our boorish minds.I mean, it has sustain about 33years?!!? And the customers has been repetitively loyal)

Aside from that , I suspect the wholesale prices is one of the reason, people kept coming back and support them thru 3 decades.They are really cheap! The set of 8 mini muffins cost only $1.70! And the separate packets of cake/muffin cost about 60-80cents each. And if you wander aimlessly and got lost in their bakery, count yourself lucky cos they still charge you the same wholesale price! Make sure, you got enough hand power to carry them all *wink

As I bite into the muffins, small big and of varied colours (many hours later, during my iftar), they are still in great shape and tasted nice. I particularly like the Banana muffins.Not only is it fragrant, but its “banana-ly”. I like. Not too dry, not too dense. Just right.

The squarish cake slice (yeah the one my auntie was eager to try) was nice too. Slightly dense and moist.Sweet. It’s best if accompanied by a warm beverage of tea or coffee.

Overall, if you are organising a birthday gift pack for your kids party or school (or events in the office such as newborns,anniversary…celebrations), this is definitely a place to consider. Because at its wholesale price of 60cents to 80cents per muffin/cake slice (outside even much dearer), I believe its great! And its not overwhelmingly sweet thus u can trust that your kids won’t be supercharged with extra energy and run amok in the school. And the best part is,there is no minimum quantity. They can do it for you even if you only order 10,20 or 50 or 1000.

And for weddings, these are great gifts for your guests too. Often, I realised the community (especially the golden generation) love to choose something practical like hand towels, picture frames,mugs, cutesy decorative ornaments…so that it can last and can remind you,the guest…of the beautiful wedding and reception but for people like me… I rather prefer it to be something that I can eat. Cos then it will not clutter my house. (Im not a fan in collecting stuff).

I mean, if there is a wedding on every weekend,and often its not one or two, it could be three or more (is this a wedding booming year?!) and there are 52 weeks per year so ,if this goes on, my house will be a mess! And throwing it will be a waste. Well, again that is my personal view.

Perhaps, I shall ask Ivy to add a secret message inside. Kinda like the fortune cookie. I would love to have every guest in my wedding *daydream to enjoy a piece of muffin/slice of cake with motivational words on a tiny piece of paper lying deep inside. Just imagine, you chewing on that cake and suddenly there is a piece of paper stuck between ur teeth. And as you open it up, it state “Smile. You are beautiful today and everyday!”. Wouldn’t that be GREAT?!For sure, it will make me smile at least for few hours or perhaps the whole day. I will definitely feel good. So how about it? Me and my crazy ideas… *chuckles

Ramadan Promotion? None at the moment. But you can order in bulks and distribute them to others for iftar.

Heng’s Cake Shop (since 1977)
Halal-certified
Blk 23 Defu Lane 10
#01-238
Monday-Sunday
7am-3pm
tel: 62828468


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Gratitude:
Thank you to Heng’s Cake Shop for this initiative. Especially to beautiful Ivy and daughter(correspondence), helpful Khim and not forgetting the chirpy staff especially one man who smiles very sincerely greeting me when I reach the shop, one makcik (who has a 21 yr old eligible bachelor son *chuckles) who makes me laugh.Thank you.

fyi-I didn’t taste the Kek Lapis, probably it’s not ready when I came…but err..actually I forgot to ask..*smack in the head

Disclaimer: Food featured are subject to my personal taste. I hold no responsibility for your body’s gastronomical adventure.All food shown are either from Halal-certified or Muslim owned establishments(with no liquour/alcoholic beverages).I will try my utmost best to update and maintain the relevant information shown,insya-Allah…but your body,your responsibility.Do ensure that the Halal-certificates are up-to-date,renewed (not expired) and displayed promptly before ordering/consuming. If in doubt,always ask the staff with a smile.Remember: Use ur senses especially your heart.But mainly, ask your iman (faith). Don’t assume: A headdress/scarf lady is not equal to HALAL. “No pork no lard” signage is not equal to HALAL. A crescent moon and star symbol is not equal to HALAL. Not all Mediterranean (e.g Turkish kebab), Malaysian, Indonesian cuisines (especially Nasi Padang food) is HALAL. Whatever franchise that is HALAL in Malaysia,Indonesia or in any muslim country does not mean it is HALAL in Singapore or anywhere else. Your body,your responsibility, check its HALAL authenticity.More on disclaimer?Thank you for your kind attention.

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